Amway is definitely the originator of the “Direct Sales” or MLM business model. They have been in business for over 50 years, and are operating in over 100 countries. From a bar of soap to an automobile, you can pretty much buy anything through Amway.
Like most direct sales organizations, they derive their success through independent business owners,or “IBO’s”. It’s important to have an Amway IBO marketing plan to ensure success. Like any organization, you want to ensure that you are following Amway’s policies and procedures to ensure compliance. Ideas discussed in this article are general in nature, so please consult your official Amway policies and procedures when formulating your Amway IBO marketing strategy.
Many independent reps in various industries utilize the following strategies:
- Networking Events
- Social Media
- In-Home Gatherings
- Personal Blogs and Websites
- Email Marketing
- Civic Organizations
- Text Marketing
Certainly, there are other Amway IBO marketing methods utilized. The important thing to realize in today’s business world, is that consumer behavior has taken a paradigm shift to digital communication. Direct mail, flyers, classified ads, and print advertising are just not effective any longer. If you want to remain relevant in today’s business environment, then you must adapt to consumers preference and reliance on digital communication, most notably through their smart phones.
All of the solutions offered by AdVoText are designed with the small business owner in mind. Our products are easy to use, inexpensive, and very effective. Within minutes, you can have your own website or blog up and running using our do-it-yourself web builder applications. Email and text marketing are also very easy to implement, and will definitely streamline your digital marketing efforts in a simple to use platform.
For further information, and to establish your own text marketing plan, visit:
For further information, and to establish your own website, blog, or email marketing campaign, visit: