Marketing On A Budget

Marketing On A Budget

Smart Marketing In The 21st Century

As a business owner, or manager, when is the last time you reviewed your advertising and marketing expenditures? When is the last time you reviewed the effectiveness of your marketing and advertising efforts? If we don't know where we've been, how do we know where we're going? Marketing on a budget requires a sound marketing strategy, and choosing wisely on how and when to invest your money. Smart owners and managers must adapt and adjust as consumer change their behavior.

As you know, consumer behavior has made a paradigm shift over the last few decades. What worked in 1980, just isn't effective any longer, yet some businesses continue to pour tens of thousands of dollars into outdated methods such as direct mail, and print advertising. Marketing on a budget means that we must use our money wisely, and effectively. We are in an age of digital advertising - businesses that accept that, and adjust their methods accordingly will survive and thrive, those that don't.....won't!

I think we can all agree that as a society, we have an addiction - what is that addiction? It's our cell phones! Since the advent of smartphones, we have become more and more reliant on our cell phones. Think of the last time that you misplaced your cell phone and the terror and panic that ensued!

Marketing On A Budget With Text Marketing

So how do we leverage this shift in consumer behavior? SIMPLE - We meet customers on their own terms...on their cellphones, through the use of text marketing! Studies commissioned by leading authorities reveal that:

  • People look at their phone 150 times during the day.
  • 320 Million people in the US subscribe to wireless services
  • 86% of consumers interact with a text message at least once a  week.
  • Over 2 Trillion texts are sent every year!
  • Landline subscriptions have declined dramatically.
  • The redemption rate on coupons sent via text message is 10 times higher than traditional coupons
  • 98% of text messages are read within 3 minutes.

Marketing On A Budget With Website & Email Marketing

When the internet and websites were in their infancy, websites were hard to build and expensive. If you were a neophyte - forget it, it was best left to the experts. Today that has all changed - do-it-yourself website software can easily and quickly create a professional looking website in minutes - for a very low cost! You can build a template website, using drag and drop features, or a WordPress site. For about the price of a Starbucks coffee per month, you can have a website! It's foolish not to have one! You can easily add a widget to your website so that customers can opt-in for text messages or emails.

Another thing that the responsible business owner should not skimp on is a professional email address. Research clearly shows that customers are 9 times more likely to respond to an email when it's sent from a professional email address. Think about it, would you rather do business with someone that had an email address like "" or ""? Kind of a no-brainer, right? Again...for the price of a Starbucks coffee, you can have a professional email address! 

The statistics are irrefutable, and we must engage with our customers on their terms. To find out more information, please visit our websites :